Website Designers Melbourne | Melbourne Website Designers | Professional Website Design |
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| HAVE YOU EVER WONDERED WHY SO MANY WEB USERS SUFFER FROM ATTENTION DEFICIT DISORDER? |
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Research
tells us that most people who enter a web site will decide within
two minutes whether to stay put and read on, or turn their attention
elsewhere. It also tells us that a site’s ability to generate
customer enquiry is directly linked to how effectively it is able
to capture the imagination and actually stimulate and sustain a
viewer’s interest.
Here, the quality of the visual and copy content has become all important in maximising a site’s ‘holding power’ and sheer potency as a sales and brand building tool. Gone are the days, when web users will pore over pages of uninspiring pictures; blandly written copy riddled with spelling and grammatical errors; or simplistic bullet points that explain nothing. They’re not only bored by it, they object to it. No longer can you expect to captivate them with a site that stops at being easy-to-access, use and navigate. These are givens they can now find virtually anywhere. Put simply, unless you excite them, they’ll switch you off like a proverbial light bulb. Today, they are ‘turned on’ by intelligent and compelling communication. Intriguing and cleverly crafted headlines that invite readership. Aspirational imagery that supports the story. Selling propositions they haven’t seen a million times before. Substance that differentiates your product offering from competitors. And clean,uncluttered page layouts that don’t have them wondering where to look first. Embrace this approach to
building your web site and your business will never suffer from
A.D.D. again. |
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A multi-award winning copywriter and Commerce graduate, Rob Freebody has held senior creative positions with leading Melbourne advertising agencies that include Clemenger BBDO, Leo Burnett, Foote, Cone & Belding and White Advertising and Beyond. Currently, he is working as a freelance consultant and can be contacted direct on - H:(03) 9439 8553, M: 0408 052 701 E: |
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