The Recession - How to survive the Recession - Web Marketing - Online Marketing

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Have you noticed the amount of car commercials there have been on television lately?  It’s a full on recession and car sales have plummeted however the car manufactures are advertising like crazy.  This is all due to capturing ‘Market Share’. 

While some of their competitors  are cutting back on advertising, the savvy manufactures are spending up big on advertising so as to capture more market share so that when the recession is over, and people are looking to buy cars again, their brand is going to be on the tips of everyone’s tongues.

 
     
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      If you want to get a commanding lead on your competitors during this recession, then now is not the time for cutting back.  Now is the time to spend on advertising.  The most cost effective form of advertising these days via the web. Some key website advertising points to consider are:

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  • Google Adwords campaign
        Google adwords is a great way to kick start your SEO program.  You can set the amount you want to pay and which keywords you want to target.  This is also an area where you can engage an SEO company for some help.  They can research for you the best keywords to target and set up a program that suits your budget.  Read More >>>
       
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  • Engage a SEO company to get you on the first page of Google
        It all comes down to ROI (return on investment)  The more you spend on a SEO program the higher you will rank in Google and the more business you will get and the more money you will make.  SEO is not an area where you can go in half hearted.  If you are not careful you could end up paying out money for very little return.   Read More >>>
       
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  • Re-vamp your website.
        If your website is more than three years old then you may be missing out in a lot of search engine optimisation Kudos because a lot has changed on the web in the past couple of years.  Like a shopkeeper would re-design their front window from time to time to keep customers interested, your website should be the same.  Get your website ready so you can hit the ground running when the economy starts to improve.
    Contact us for more information >>>
       
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  • Update the look and feel, and rewrite your copy.
        Engage a professional copy writer to carefully construct your website copy so that it has maximum impact for your visitors and the search engines.  If you are like me and struggle with your language of birth, then getting professional help is no brainer.  There are companies  now that can help you and the cost is very reasonable.  Read More >>>
       
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  • Start an E-Newsletter campaign to directly advertise to your clients.
        E-newsletters are the best way to keep in touch with your clients and let them know what you are up to and what specials or products you would like to promote.  Our new Email Broadcast system allows you to paste your html newsletter into the system and send out to your clients simply from your own administration area.  You can then track the success rate of your newsletter by our detailed reporting system.   Read More >>>
       
     
         
      Contact us today if you would like more information on how we could help your business kick start your internet marketing plan.  
         
     
     

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