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  Pay Per Click Advertising  
 
IWS have now partnered with Advantate as our supplier of PPC Advertising. Advantate is a new joint venture between Melbourne IT and Fairfax Digital, and is the only Authorised Google Reseller in Melbourne. They provide small and medium sized businesses simple and cost-effective access to search engine marketing services on the internet.

They are a dynamic and fast paced business and enjoy finding ways to challenge and learn from each other as they grow and build great businesses.

They have now created what we believe to be a fantastic opportunity for business like yours to share in their success.

 
  What is Pay Per Click  
 
  • Pay Per Click (PPC) advertising is a way to increase your business's exposure on Google and Yahoo!
  • Your ad will appear on the right hand side of Google and Yahoo! as a sponsored link
  • With PPC you can target many key phrases that prospects are actively using to find businesses like yours and only pay when someone clicks through to your website
  • PPC allows you to appear ahead of your competitors on the first page of Google and Yahoo right away without making changes to your website
       
     
      Get started in 3 easy steps:  
     
  • Initial call: Your dedicated Search Marketing Consultant will discuss your campaign requirements and what you want to achieve. You’ll receive a proposal detailing your campaign
  • Research: When you give the go ahead your dedicated account manager will research your business and industry to formulate a selection of key phrases that reflect your unique selling proposition
  • Go live: After your approval of the key phrases and ad creative your campaign will go live within a matter of hours and you’ll start getting qualified leads to your website